Sales and Customer Acquisition

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Service · Pillar 01

Stop running sales on the founder’s phone book.

When the founder is the pipeline, the business has a ceiling and you’ve already hit it. We build the process, the team rhythm, and the numbers — until the next month is predictable, not lucky.

The founder’s experience

Leads are inconsistent. The team has no system. Growth depends on you.

“Some months are great. Some months are terrible. We can’t tell why.”

You can’t predict next quarter because you don’t know what drove last quarter. The team blames the market. The founder blames the team. Nobody is wrong, but nobody is fixing it either.

“My salespeople wait for inbound. They don’t go out and get it.”

Outbound feels like cold-calling from a 1990s movie. Nobody on the team has ever actually run a sequence end-to-end. The CRM has 4,000 names and 12 logins this month.

“We rank for nothing. We can’t even find ourselves on Google.”

SEO is “the thing the agency was doing.” Site loads in eight seconds. Half your category pages don’t exist. Competitors with worse products outrank you because they shipped, you didn’t.

“I’m spending money on ads and I have no idea what’s working.”

Three platforms, two agencies, no attribution. The “monthly report” is a screenshot of impressions. The number that matters — cost per qualified lead — has never been calculated.

What we build

A sales engine your team runs — not a deck about how a sales engine works.

01

CRM Integration

Pick the right tool for your stage and team. Set up pipelines that match how your business actually sells. Migrate data. Train the team. Make the founder dashboard the only one that matters.

02

Outbound Sales Process

Target list, sequence, scripts, objection handling. Cadence the team can actually run on a Monday morning. We do the first 100 sends with them, side by side.

03

SEO Overhaul

Technical fixes first (speed, indexing, structure). Then keyword strategy. Then category & landing pages your team can update. We ship pages, not audits.

04

Paid Ad Management

Google, Meta, LinkedIn — only the ones that work for your category. Daily budget defended on cost-per-qualified-lead, not impressions. Weekly review until it’s stable.

05

Pipeline Tracking

One report. One number for the founder. Stage-by-stage conversion math the sales head can read in 90 seconds. No dashboards nobody opens.

06

Lead-Conversion Chatbot

Capture, qualify, and book — on WhatsApp, on the site, on landing pages. Hand off to a human only when it matters. Cuts the time-to-first-response from days to seconds.

Case files

Three businesses. Three problems. Three numbers.

Education / Micro-credentials
₹50L/mo

From zero revenue to ₹50 lakh/month in 36 months.

New category, new audience, no inbound, no brand. Built outbound, paid acquisition, and a cohort sales process from scratch. The founder went from chasing every deal personally to reviewing weekly numbers.

B2B Services
100L 1L

Search ranking moved from page 100 to page 1.

Eight-second site, no schema, broken category structure. Three months of technical SEO + content. Organic leads now exceed paid for three of their top five service lines.

D2C / New market entry
0 meetings

Founder with zero local network booked discovery calls in four weeks.

New geography, no warm intros, no team yet. Built the target list, the outbound sequence, the messaging. Process replaced relationships. First three deals closed within the quarter.

Sales is the first thing we’d fix in your business.