Sales and Customer Acquisition

Service · Pillar 01 Home / Sales & Customer Acquisition

Stop running sales on the founder’s phone book.

When the founder is the pipeline, the business has a ceiling and you’ve already hit it. We fix sales and customer acquisition as one system — the process, the team rhythm, and the numbers — until the next month is predictable, not lucky.

The founder’s experience

Leads are inconsistent. The team has no system. Growth depends on you.

“Some months are great. Some months are terrible. We can’t tell why.”

You can’t predict next quarter because you don’t know what drove last quarter. The team blames the market. The founder blames the team. Nobody is wrong, but nobody is fixing it either.

“My salespeople wait for inbound. They don’t go out and get it.”

Outbound feels like cold-calling from a 1990s movie. Nobody on the team has ever actually run a sequence end-to-end. The CRM has 4,000 names and 12 logins this month.

“We rank for nothing. We can’t even find ourselves on Google.”

SEO is “the thing the agency was doing.” Site loads in eight seconds. Half your category pages don’t exist. Competitors with worse products outrank you because they shipped, you didn’t.

“I’m spending money on ads and I have no idea what’s working.”

Three platforms, two agencies, no attribution. The “monthly report” is a screenshot of impressions. The number that matters — cost per qualified lead — has never been calculated.

What we build

A sales engine your team runs — not a deck about how a sales engine works.

CRM Integration

01

Pick the right tool for your stage and team. Set up pipelines that match how your business actually sells. Migrate data. Train the team. Make the founder dashboard the only one that matters.

Outbound Sales Process

02

Target list, sequence, scripts, objection handling. Cadence the team can actually run on a Monday morning. We do the first 100 sends with them, side by side.

SEO Overhaul

03

Technical fixes first (speed, indexing, structure). Then keyword strategy. Then category & landing pages your team can update. We ship pages, not audits.

Paid Ad Management

04

Google, Meta, LinkedIn — only the ones that work for your category. Daily budget defended on cost-per-qualified-lead, not impressions. Weekly review until it’s stable.

Pipeline Tracking

05

One report. One number for the founder. Stage-by-stage conversion math the sales head can read in 90 seconds. No dashboards nobody opens.

Lead-Conversion Chatbot

06

Capture, qualify, and book — on WhatsApp, on the site, on landing pages. Hand off to a human only when it matters. Cuts the time-to-first-response from days to seconds.

Case files

Three businesses. Three problems. Three numbers.

Education / Micro-credentials₹50L/mo

From zero revenue to ₹50 lakh/month in 36 months.

New category, new audience, no inbound, no brand. Built outbound, paid acquisition, and a cohort sales process from scratch. The founder went from chasing every deal personally to reviewing weekly numbers.

B2B Servicesp100 → p1

Search ranking moved from page 100 to page 1.

Eight-second site, no schema, broken category structure. Three months of technical SEO + content. Organic leads now exceed paid for three of their top five service lines.

D2C / New market entry0 → meetings

Founder with zero local network booked discovery calls in four weeks.

New geography, no warm intros, no team yet. Built the target list, the outbound sequence, the messaging. Process replaced relationships. First three deals closed within the quarter.

Straight answers

Questions founders actually ask us.

Is my sales problem the people or the process?

Nine times out of ten, the process. If there is no written daily system — target list, sequence, follow-up cadence — your team is improvising every single day. That’s not laziness. We wrote the full diagnosis in “Your sales team isn’t lazy”.

Where do my leads actually go missing?

Between channels. Meta ads, Google, the website form, and the owner’s personal WhatsApp all capture leads differently — and in most Indian SMBs, nobody can say where a customer came from. Start with the lead capture map; the CRM decision comes after.

Will a WhatsApp chatbot fix my response time?

Only if the handoff is designed. A bot that resolves 60% of queries and fumbles the other 40% creates more anger than it saves. The handoff — to whom, with what context, in what time window — is the real build. Details in the 40% nobody talks about.

How long before results show?

Honest timeline: the system is built and running in the first 30 days. Pipeline predictability shows in 60–90 days. SEO is the slow one — three to six months before organic leads move. Anyone promising page one in two weeks is selling you impressions, not customers.

Sales is the first thing we’d fix in your business.

One WhatsApp message. Tell us what’s broken — we’ll tell you whether we’re the right fix.