You are running Meta ads. You are running Google ads. Someone on the team is replying to the WhatsApp business inbox. The website has a contact form, maybe a popup. Leads are coming in from all four places. None of them are landing in the same spot. Nobody on the team can answer the question … Read more
AI agents resolve 60% of customer queries autonomously. The other 40% is where Indian SMBs lose customers — and the handoff, not the agent, is why.
Most SMBs default to Zapier because hour one is faster. By month six they’re paying for capacity they don’t use, fixing pipelines that break every quarter, and locked into pricing that scales with their growth. Here’s the 5-question test we use to decide when to stay no-code and when to commit to custom.
AI workflow for audio training that built behavioural change in a non-tech, non-desk team in ninety days — sourced via NotebookLM, scripted with Claude, voiced with ElevenLabs, delivered on WhatsApp. For the first ninety days, the team didn’t know they were being trained. They thought their morning huddle had picked up a new ritual — … Read more
Every few months, a founder tells me the same thing: “My sales team is not performing.” Then I ask three questions, and the picture changes. Question one: Does your sales team have a written process for what they do between 9 AM and 6 PM? Not a job description. A process. What happens when a … Read more